“moe” (in Japanese: “萌え”; pronounced as “moh-ay”) is a word rooted deep in the Japanese Otaku culture. It has often been used to mean a particular type of “adorable” or “cute” towards fictional characters, people, animals, etc.
.moe is designed to serve as a new online identity for Otaku’s, anime lovers, hobbyists, content creators, artists, and businesses in the anime, comics, and visual novels industries. --
.moe is more than just a domain, it is a new online identity!
.moe is the most unique online identifier on the web. Tell the world what your passionate about with a .moe!
The .moe domain is a new online identity for everyone! You don’t have to be a certified “Otaku” (geek) to register your own .moe. Anyone can use a .moe to express themselves online.
Names can be applied for in two phases; the Landrush and General Availability Phases.