What's Your Moe ?



“moe” (in Japanese: “萌え”; pronounced as “moh-ay”) is a word rooted deep in the Japanese Otaku culture. It has often been used to mean a particular type of “adorable” or “cute” towards fictional characters, people, animals, etc.

.moe is designed to serve as a new online identity for Otaku’s, anime lovers, hobbyists, content creators, artists, and businesses in the anime, comics, and visual novels industries. --

  • New Online Identity

    .moe is more than just a domain, it is a new online identity! 

  • Show Your Passion

    .moe is the most unique online identifier on the web. Tell the world what your passionate about with a .moe!


  • How to Get.moe?

    The .moe domain is a new online identity for everyone! You don’t have to be a certified “Otaku” (geek) to register your own .moe.  Anyone can use a .moe to express themselves online.

    Names can be applied for in two phases; the Landrush and General Availability Phases.

Landrush (Early Access)

Start: 2014-06-17 (15:00 UTC)

End: 2014-07-18 (15:00 UTC)

The Landrush Phase is an Early Access Period which lasted for about 30 Days. Domain Names that had multiple applications in this phase are now in a Landrush Auction where the highest bidder will win the name.

Landrush Auctions are scheduled to start on August 4th, 2014 and run for approximately 7 - 10 days. To find out more about .moe Landrush Auctions, or if your Landrush application is in an auction please visit auctions.moe

General Availability

Begins on 2014-07-22 (02:00 UTC)

The General Availability (GA) signifies the start of normal operations for .moe. Anyone may register a .moe domain name starting from GA. Names will be allocated in “real time” on a first-come, first-served basis.

May registrars will let you “pre-register” for this phase so you don’t have to stay up all night waiting for the clock to change over to 02:00 UTC. The millisecond GA opens your registrar will send in the registration details. If your registrar is first, and the name is valid and available, it’s yours!

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