“moe” (in Japanese: “萌え”; pronounced as “moh-ay”) is a word rooted in the Japanese Otaku (geek) culture. It is often used to describe a particular type of adoration towards fictional characters in anime, manga and games, as well as cosplayers, idols, and artists.
.moe domain became available in 2014 as the original domain for fans of anime, manga, games, idols, cosplay, and all things cute. It's perfect for anime clubs, developers, cosplayers, artists, hobbyists, and content creators. But you don’t have to be a “certified otaku” (geek) to register your own .moe. Anyone can use a .moe to express themselves online.
Moe-chan is the Official .moe Character